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Social Media: Discover your Authenticity

How do you learn social media techniques? How can you project a uniform brand image to the community? How can social media help you grow your business, expand your constituency and establish yourself as an expert in your field?

Be Authentic. Let that company culture shine through and share things that you find interesting, informative and linked to your company message.


Tatiana Parent, co-founder of Roadtrippers, learned social media through trial-and-error. She didn’t have experience, but she practiced, analyzed results, made changes where necessary and strove to be authentic in all her communications.

Roadtrippers is now the fastest growing newly launched travel startup in the country. They count over 100,000 trips planned, released an iphone app in November and total thousands of followers on twitter and facebook.

Roadtrippers: “Discover your America”


Come learn more about Tatiana’s strategies at her talk about “Social Media for Startups” on Wednesday, December 5th at 5:30pm.


Register NOW or forever lose followers.



 

Gamification

Earlier this week, we hosted our second community class. Chris Bergman, CEO and founder of ChoreMonster, spoke on Gamification. He emphasized the importance of REAL game design being more than just a point system.

If you weren’t able to make it, we’ve shared some clips of his talk here.

ChoreMonster is a suite of web and mobile applications that allow parents to create chore “adventures” for their children, establishing ownership of responsibilities in a unique and engaging way. Founded by Bergman and Paul Armstrong, ChoreMonster was a member of The Brandery’s Class of 2011. Since then, they’ve met some huge milestones, including having over 300,000 chores completed on their platform. Their continued success has garnered a lot of media attention, both here in Cincinnati and on the national level. ChoreMonster has been featured in Mashable as well as the New York Times.

For more information on upcoming classes and the link to register, click here.

Disruption of a $10B industry

“If you travelled by air for the wonderful holiday weekend, you might have been faced with the hell that is the typical airport car rental experience. There are the lines, the hassles, the constant upsells, confusion around cost of gas and insurance, and about 15 pages of paper that you have to sign before being able to pick out your car and leave the lot… Airport car rentals are a big business — more than $10 billion a year, by some estimates — but the experience is pretty bad all around. Which means it’s time for disruption!”. Read more on TechCrunch.


Plan Your Trip Online & Sync To Your iPhone with Roadtrippers App

If you planned on taking a road trip to visit family and friends for Thanksgiving, and you’re not reading this on your smartphone or tablet on the road, sucks to be you - AAA is forecasting that approximately 43.6 million Americans will journey 50 miles or more from home this Thanksgiving holiday weekend. So you can imagine the ridiculously congested highways you’re about to face.

Read more

Brandery Hosts Student Workshop On Startup Life

This past Saturday, 25 students from Miami University’s Entrepreneurship and Interactive Media Studies programs spent the day at The Brandery learning what it means to be successful in startup life.

Highlights of the day included:


  • Introduction by Altman Clinical Professor of Entrepreneurship Mark Lacker

    • How interns can add value in the startup world

  • Skype conference with Miami Alum and Entrepreneur Sam McBride of SafeMart Home Security Systems in Chicago

    • “Figure-it-out” mentality
    • Google keyword search tool challenge
  • Lunch with Venture-for-America Fellows

    • Challenges and Experiences of working in the startup world
  • “Nerd Whisperers” with Julian Miller and Matt Duch of Ontract

    • How to communicate within a team of techies and non-techies
  • Words of Wisdom from Hunter Hammonds of Impulcity

    • Do more faster
    • Get used to the feeling of failure

      • …and try again
  • From the VC’s point of View with Rahul Bawa of CincyTech

    • Stages of startup
    • What investors look for

      • Meeting milestones
  • Wrap-up: How to balance startup life

    • Importance of prioritization
    • Dept. of Justice Inbox Overflow challenge on dealing with overwhelming amounts of work/change/uncertainty under a deadline

Mary Dieglio, a junior at Miami and current intern at The Brandery said:

“It was especially cool to hear from Julian, Matt, and Hunter. A lot of what has made these guys successful wasn’t sitting in a classroom but figuring things out themselves by doing, failing, and trying again.”

Jessica Reading, Assistant Director at Miami’s Page Center for Entrepreneurship, said:

“Holding the workshop at the Brandery connected students to the feeling of beingin an entrepreneurial environment, the best classroom setting we could have asked for. Our hope is to continue preparing students for real-world experience by working with those successful in the field already.“

It is amazing to see a group of young, talented, bright people willing to spend their Saturday investing in their futures. The Brandery is committed to working with local universities to foster the growth and innovation in Cincinnati.

Roadtrippers: A GPS and a Tour Guide in One App

If you’re getting in a car and driving a long distance, you probably need two things: Decent directions, and things of note to look at once you start suffering from highway hypnosis. Roadtrippers is an app that does both jobs quite admirably.

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Customize your car trips with Roadtrippers app

No offense to Frommer’s, Fodor’s and AAA but when it comes to planning a road trip, nobody knows what you’re interested in as well as you do. That’s the premise behind Roadtrippers, a new iPhone app designed to provide a more personalized approach to travel planning.

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Roadtrippers: Plan Your Next Cross-Country Trek

Back before smartphones came along and made our lives easier, when we hit the open road we had to—hahahahaha—print out directions. Sometimes, if you can believe it, we used physical maps made of paper. Now that epic road trip you take is even easier to plan and execute with Roadtripper’s iPhone app.

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