Dave is the Chief Marketing Officer of Rockfish Interactive. A veteran of Procter & Gamble, Knox was most recently the Brand Manager, Global Branded Entertainment where he led the strategy for new business models in digital media, venture investments, and original content. Previously, Dave served as P&G’s Corporate Marketing Brand Manager for Digital Business Strategy, responsible for driving digital innovation and capability across P&G’s 300+ brands worldwide. As the author of HardKnoxLife.com, he was named by AdAge as “1 of 25 Media People You Should Follow on Twitter” and by Media Industry News as a “2010 Social Media Superstar.” Dave is active in the marketing and start-ups communities, serving as a Board Observer / Advisor to several venture-backed companies and on the board of VCU Brandcenter. @daveknox

J.B. Kropp is recognized as a leader in interactive marketing and consumer generated media. Prior to rejoining Vitrue as Vice President of Strategic Partnerships, Kropp was an executive with ShareThis, the company known for the social-sharing tool that now reaches more than 400 million users across 500,000 sites on the web. During his more than two years at ShareThis, J.B. led the product strategy and distribution efforts helping pave the wave for the company’s notable growth and success. In addition, J.B. was a co-founder of one of the first online video sharing communities, Sharkle.com, which was acquired by Vitrue. J.B. was a founding member of Flycast Network, Web Visible, Cucina.com, and an online video sports recruiting company, Go Big Recruiting. A native Cincinnatian, J.B. spends much of his free time helping to promote and assist local start-up businesses. J.B. started Queen City Ventures, which aims at helping entrepreneurs incubate their ideas. He serves as a member of the Board of Trustees for Starfire Council, Starfire U, UGIVE, the Friendly Sons of St. Patrick Foundation, Xavier University Williams College of Business Advisory Board as well as a member of the Greater Cincinnati Venture Association and an Advisory Board member for CoupSmart, LLC and ShareSomeSugar.com. @jbkropp

Bryan Radtke is Vice President, Strategy at Rockfish Interactive. Bryan helps lead strategy and execution with client partners to realize full business potential, while adding a brand-building lens. Prior to joining Rockfish, Bryan served as the Brand Manager of Household Care Scale, leading commercial innovation and CRM projects across multiple Procter & Gamble brands including Pantene, Herbal Essences, Swiffer and Tide. He also worked in retail innovation at P&G to lead purchase barrier understanding, loyalty, merchandising strategy and shopper-based design. In addition to delivering long-lasting and business-creating partnerships, Bryan leverages his extensive brand and retail marketing background to bring new capabilities and growth to the company’s idea incubation division, Rockfish Labs. @bryanjradtke

Robert W. McDonald is an attorney in the Business & Finance Practice Group at Taft Stettinius & Hollister LLP. He received his bachelor’s degree in public policy with a minor in political science and a certificate in markets and management from Duke University in 2005. At Duke, he chaired the Honor Council. In 2003, Mr. McDonald was a Lord Rothermere Scholar at New College, Oxford University where he studied comparative law. He earned his juris doctor at Washington University School of Law in 2009. During his last term of law school, Mr. McDonald worked full-time in the Division of Enforcement at the U.S. Securities and Exchange Commission. He is active in the Boy Scout’s Young Professional Leadership Network and Big Brothers, Big Sisters.

Throughout Pete’s varied experiences in marketing, government and entrepreneurship runs a common theme - the power of the Internet to give individuals a voice and change the way things are done. He coined the term “consumer- generated media” (CGM) and authors a blog by that same name. Pete presently serves as Executive Vice-President of Nielsen Online Digital Strategic Services, a combination of BuzzMetrics and Nielsen NetRatings. Prior to BuzzMetrics, Pete was Chief Marketing and Customer Satisfaction Officer for Cincinnati based Intelliseek. Pete is a co-founder and board member of the Word-of-Mouth Marketing Association (WOMMA), and a board member of the National Council of Better Business Bureaus (CBBB). Pete founded PlanetFeedback.com, and prior to that he worked at P&G where his work culminated in P&G being named AdAge Magazine’s “Interactive Marketer of the Year.” AdAge named Pete one of the nation’s top 20 interactive marketers. @pblackshaw

Mike Docherty has over 25 years of innovation management experience with broad-based leadership experience includes senior roles in general management, marketing and new product development. Mike is currently COO of Third Screen Marketplace, an open innovation marketplace for connecting and commercializing branded consumer experiences on mobile devices. Mike is also the founder of Venture2 Inc., an open innovation consulting and matchmaking firm that helps consumer product companies create new sources of growth through innovation. His previous corporate career includes marketing and technical leadership roles for Sunbeam, Ford Motor Company, General Electric Corporation and Rohm & Haas Company. In each of these positions, Mike has combined strategic, creative thinking with the development of high performance teams in order to achieve profit growth through innovation. He is a highly rated national speaker on innovation and holds four U.S. patents. @medocherty

From bootstrap entrepreneur to corporate executive to angel investor for venture backed start-ups, one theme has defined Wendy Lea’s 25 year career: a constant push to stay current, relevant, and to go beyond the expected and the status quo. Wendy is a recognized expert in multi-channel systems and has worked with technology brands, large and small, to connect them more effectively to their customers. In 1999, Wendy established Siebel Systems’ eBusiness Consulting business unit which she joined after the company’s acquisition of OnTarget, where she served as VP of Marketing and Alliances. In 2001, Wendy founded The Chatham Group, where she currently serves as an angel investor, board member and strategic advisor for a long list of startup companies including UStream, Eventvue, Metallect, and Aegis Analytics. Today, Wendy serves as CEO of Get Satisfaction, where she is focused on applying her expertise to drive the convergence of social media and customer service to bring brands closer than ever to their customers. @wendyslea

Lucas Watson is the Global Team Leader for Procter & Gamble’s Digital Business Strategy. In this role, Lucas leads a team responsible for driving digital innovation and capability across P&G’s 300+ brands worldwide. Lucas’ team makes the strategic choices on which digital brand building skills and innovations will be areas of focus for P&G’s brands. Prior to his current role, Lucas was the Associate Marketing Director for Pampers in North America. As part of his work on the company’s largest brand, he led all of the brand’s relationship marketing and e-commerce efforts. During his 14-year career at Procter & Gamble, Lucas has worked in a variety of line marketing and sales positions in Boston, Cincinnati, and Kobe Japan. Some of his notable accomplishments include the launch of Pampers Cruisers, the turn around of the Luvs diaper brand, and the growth of the Kandoo brand for toddlers. @lucasewatson

In 2005, Joe Medved joined SoftBank Capital, where he helps identify, evaluate and support early stage investment opportunities. The fund focuses on companies that address ubiquitous, social computing. Prior to joining SoftBank Capital, Joe was an Associate with Constellation Ventures, a media and communications venture capital fund under Bear Stearns Asset Management. Prior to Constellation Ventures, he was an Associate and Analyst for the Technology, Media and Telecommunications Group with JPMorgan Investment Banking. Joe is Chairman Emeritus of the New England Venture Network (NEVN), the largest young venture capital organization on the East Coast. Under NEVN, he co-founded VentureNetwork.VC, the first social network built exclusively for the venture capital community. @joevc