Bryan Radtke is Vice President, Strategy at Rockfish Interactive. Bryan helps lead strategy and execution with client partners to realize full business potential, while adding a brand-building lens. Prior to joining Rockfish, Bryan served as the Brand Manager of Household Care Scale, leading commercial innovation and CRM projects across multiple Procter & Gamble brands including Pantene, Herbal Essences, Swiffer and Tide. He also worked in retail innovation at P&G to lead purchase barrier understanding, loyalty, merchandising strategy and shopper-based design. In addition to delivering long-lasting and business-creating partnerships, Bryan leverages his extensive brand and retail marketing background to bring new capabilities and growth to the company’s idea incubation division, Rockfish Labs. @bryanjradtke
