Throughout Pete’s varied experiences in marketing, government and entrepreneurship runs a common theme - the power of the Internet to give individuals a voice and change the way things are done. He coined the term “consumer- generated media” (CGM) and authors a blog by that same name. Pete presently serves as Executive Vice-President of Nielsen Online Digital Strategic Services, a combination of BuzzMetrics and Nielsen NetRatings. Prior to BuzzMetrics, Pete was Chief Marketing and Customer Satisfaction Officer for Cincinnati based Intelliseek. Pete is a co-founder and board member of the Word-of-Mouth Marketing Association (WOMMA), and a board member of the National Council of Better Business Bureaus (CBBB). Pete founded PlanetFeedback.com, and prior to that he worked at P&G where his work culminated in P&G being named AdAge Magazine’s “Interactive Marketer of the Year.” AdAge named Pete one of the nation’s top 20 interactive marketers. @pblackshaw
