Lucas Watson is Vice President Sales & Marketing of YouTube at Google. Prior to this, Watson was the Global Marketing Director for Procter & Gamble’s Digital Business Strategy. In this role, Lucas led a team responsible for driving digital innovation and capability across P&G’s 300+ brands worldwide. Lucas’ team made the strategic choices on which digital brand building skills and innovations will be areas of focus for P&G’s brands. Previously, Lucas was the Associate Marketing Director for Pampers in North America. As part of his work on the company’s largest brand, he led all of the brand’s relationship marketing and e-commerce efforts. During his 14-year career at Procter & Gamble, Lucas has worked in a variety of line marketing and sales positions in Boston, Cincinnati, and Kobe Japan. Some of his notable accomplishments include the launch of Pampers Cruisers, the turn around of the Luvs diaper brand, and the growth of the Kandoo brand for toddlers. @lucasewatson
