Bob Arnold is associate director of global digital strategy for Kellogg’s where he works to define and enable digital strategy for some of the world’s most iconic brands. Prior to Kellogg Bob was a 10 year veteran at Procter & Gamble leading digital marketing efforts across several global categories. This included Feminine Care where he led the awarding winning beinggirl.com digital platform into 50 countries and consistently delivered the category’s highest ROIs – several times higher than traditional media. Bob and his work has been featured in the Wall Street Journal, New York Times, as a case study by Forrester and in “Groundswell”, a Businessweek best selling book.

Adam works on the investment team at True Ventures, a leading seed and very early-stage venture capital firm. Before True, Adam founded Perfect Wave Records, a donation-based indie record label located in Gainesville, Florida. Perfect Wave Records worked with its bands to give away live and studio recorded music for free as a path to monetizing the deeper relationship between bands and fans. Learning from the lessons at Perfect Wave, Adam developed the curriculum for and taught IDH 3931: Digital Frontiers, a course which discusses how the Internet and Globalization are affecting the business environment, at the University of Florida. He blogs at www.lifeinbeta.org. @adaugelli

Josh is the Co-founder and Chief Technology Officer at Mingly, a Los Angeles based social CRM startup backed by Idealab. Prior to Mingly, Josh founded and led AuctionWagon, a national chain of eBay drop-off stores and affiliate locations. He opened AuctionWagon’s first retail store on Sunset Boulevard in Los Angeles and developed its custom enterprise software platform. AuctionWagon was acquired in 2005 by Net2Auction Inc. Before AuctionWagon, Josh served as Chief Technology Officer at QIXO, a travel meta-search engine based in San Francisco and backed by Eastgate Capital. He led the engineering team in creating QIXO’s real-time deep-web crawling technology, and supporting its extensive infrastructure. He also held a position on the Office XP team at Microsoft, and has consulted for companies such as IBM and Disney. Josh holds a BS in Applied Math from University of California at Santa Barbara.