Bob Arnold is associate director of global digital strategy for Kellogg’s where he works to define and enable digital strategy for some of the world’s most iconic brands. Prior to Kellogg Bob was a 10 year veteran at Procter & Gamble leading digital marketing efforts across several global categories. This included Feminine Care where he led the awarding winning beinggirl.com digital platform into 50 countries and consistently delivered the category’s highest ROIs – several times higher than traditional media. Bob and his work has been featured in the Wall Street Journal, New York Times, as a case study by Forrester and in “Groundswell”, a Businessweek best selling book.
