You have to BUILD your company’s BRAND EQUITY…. AND there are processes to do so.
Mike Bott talked through the ins-and-outs of branding for your startup company last night. The working session included background into understanding WHY building brand equity is important, examples of the POWER of strong brands, the process by which to BUILD your equity pyramid, and the nuances of a brand’s promise versus a brand’s characteristics.
The crowd included people in publishing, technology startups, medical device companies, agency designers, and large corporate types.
It was a great class with working take-aways and relevant information. BIG THANKS to Mike Bott for putting the presentation together and kicking off the first class of the NEW Brandery Community Class series.
Next up! “Gamification” with Chris Bergman, the CEO/Co-Founder of ChoreMonster.
