“The definition of the alternatives is the supreme instrument of power.” - Elmer Eric Schattschneider
“Especially in the first year of existence, companies and founders need to remember that if they allow anyone or anything to define the alternatives (you can do a or b; you can make x or y; you can serve 1 or 2) then someone else has already won.
A startup is a mechanism searching for a sustainable business model. It’s experimental. Preconceived and/or otherwise applied parameters and definitions serve only to constrain startups. The most important companies are disruptive and see what others don’t.”
- Nick Seguin, Manager of Entrepreneurship at the Ewing Marion Kauffman Foundation
