Michael Stich is Chief Operating Officer at Rockfish Interactive. Michael’s specializations include e-commerce, analytics / measurement, mobile, digital retail, social media, relationship marketing, product development and organizational consulting. Prior to Rockfish, he served as group director of strategic planning at WPP agency Bridge Worldwide. While at Bridge, Michael and his team served market leaders in CPG, retail, healthcare, technology and financial services. Previously, he served in venture capital, marketing and strategy roles for Texas Instruments, McKinsey & Company, and Dell. Michael holds a B.S. in computer engineering from Tufts University and an M.B.A. with a marketing focus from the MIT Sloan School of Management. @mstich
