Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott. He is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning and his writing has been featured in Brandweek and Entrepreneur. Bob joined Bridge Worldwide after driving a dramatic turnaround of the Mr. Clean brand at Procter & Gamble. He successfully launched innovative products including the Magic Eraser, which was featured in Harvard Business Review. This innovation helped nearly triple the business in one year. Bob was recognized by Advertising Age as one of the Top 50 marketers of 2004. He received his MBA in marketing from the NYU/Stern School of Business and his BA in Economics from Duke University. @mktgwithmeaning
