Ann Mooney is an 18-year P&G veteran and the founder and CEO of Rising Moon Consulting, a firm specializing in brand building, marketing, strategy and in-store experience. Ann forged a multi-faceted career at P&G - thriving across brands, departments, disciplines, retail channels and regions. She made her mark as a commercially savvy Marketer and unconventional corporate pioneer. A few of her notable achievements include: leading Pampers, P&G’s biggest global brand, to record results in NA; pioneering the application of P&G’s brand building framework to the retail environment to drive joint value creation with top retailers; and, providing strategic guidance to dozens of P&G brands - using the lens of in-store to offer candid feedback and actionable direction on initiative launch plans to improve go-to-market strategy and increase the odds of success. Ann is a popular and engaging keynoter and industry thought leader. She was recently recognized by the In-store Marketing Institute as a “Who’s Who in Shopper Marketing 2009,” and is a frequent contributor to leading industry publications including Ad Age, Shopper Marketing Magazine and DDI.
