Julie Miers - Pop Goes the Weasel Brand Consultancy, Founder & President
Julie has a tremendous depth and breadth of experience, having spent the past two decades working with some of the best global brands on the planet, within CPG, Retail, Consulting and the Ad Agency sectors. She has held senior leadership roles at Kroger, Kellogg, DelMonte, Crayola, Coleman Outdoor and CKS/USWEB, offering deep experience in Food, Beverage, Natural/Organic, Allergy-Free, Kids, Pet, Baby, Health & Wellness, Beauty, Candy, Tools/Hardware, Sporting Goods, Technology, Entertainment and Licensing.
Julie started Pop Goes the Weasel Brand Consultancy to fill a void in the brand strategy and marketing space by focusing on achieving “brandruption” through highly creative approaches, and has provided multi-faceted services to global consulting firms and C-level executives in a variety of industry sectors.
Julie grew up in the beautiful hills of West Virginia, is an outdoor enthusiast, pop culture geek, has a passion for health & wellness, is a coffee junkie, roller coaster rider, animal lover, volunteer and is enjoyable to sit by on long flights.